Do What You Want!
Season 2 of the "Do What You Want" podcast takes us beyond where Season 1 left us, where the host interviewed people who, at one point in their life said, “Ya know... I’m going to… do what I want” and then they went and… did what they want.
But right now, the market feels... odd. Everyone wants to sell you their frameworks, trainings, systems, processes. Every other Instagram story is an ad to a webinar that will "unlock your secret to more clients" or "sell your digital products on autopilot."
But will it? Or do we need something more?
Or maybe all of these coaches & personal brands are on to something, because the word "solopreneur" should have never existed in the first place and we're meant to be in community — to work together, share ideas, and exchange energy.
In Season 2 of Do What You Want, Rachael explores what's really going on in the online marketing space right now, interviews experts to learn what's working for them in 2026, and ultimately — encourages you to do what you want.
At the end of each episode, YOU get to decide what feels aligned and what doesn't. Take what you need and leave the rest. Listen to every episode or only listen to the ones where the title lights you up.
Curious? Then give it a listen! New episodes of this new iteration are out in June 2026.
Do What You Want!
Ep 22: AI Tells, Internet Rage, and My New 70-Day Challenge
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Rachael's back solo this week after a guest fell through — and it turns out there was plenty to talk about anyway. She dives into a Threads scuffle over an AI-generated date-ideas post, why "AI tells" have become such a lightning rod, and what it means when someone's voice gets stripped away by over-scripting.
Plus: a new self-imposed challenge to do *some*thing in 70 days... you'll have to listen to find out what it is.
Also in this episode:
- Why she's recording weekly instead of batching — this is the radio show era
- Rachael's take on AI-generated content
- Noticing "AI tells" in a well-known messaging strategist's podcast episode — and why that's not automatically a bad thing
- What she's reading, watching, and listening to right now
Mentioned in this episode:
- The Real Deal Digest — Rachael's newsletter (link in show notes)
- Do What You Want Community on Skool — free to join
- rj-creative.com
- Instagram: @rachaelrantsandraves
- Just Mercy by Bryan Stevenson
- The 12 Week Year by Brian P. Moran and Michael Lennington
- The Bear, Season 3
- Olivia Rodrigo's new album
Thanks so much for listening! Don't forget to subscribe do you don't miss any episodes.
Please, please please leave a review if you enjoy this podcast!
Work with Rachael:
- Brand Soundcheck — More Info
- Why You're Not Getting Clients Quiz — Takes 2 minutes
- Do What You Want Community (Free to Join) — Check It Out
- Browse Other Services
- Instagram: @rachaelrantsandraves
Subscribe to Rachael's bi-weekly(ish) newsletter: The Real Deal Digest